Aerin Fulton

Enter The Fulton Edit — a portfolio, where strategy meets storytelling through social media, video, and photography. Campaigns featured here highlight my work with Big Boy Restaurants, along with collaborations in lifestyle, fitness, and education. From trend-driven short-form content to large-scale digital campaigns, I focus on creating work that resonates culturally while driving results. Thank you for taking the time to explore my work.

Video Campaigns & Content

Advertising & Commercial Work

I lead creative direction across commercial projects, guiding concept development, filming, and editing to produce both digital ads and broadcast-ready spots that align with campaign goals and deliver compelling visuals.

Organic / Trend-Based Content

I create organic content that blends trend-driven storytelling with brand-focused creative, using memes, cultural moments, and properties to reach new audiences while keeping the brand’s voice consistent and authentic.

Promotional Content

I produce promotional content that highlights products, events, and initiatives, shaping each project to capture attention, build awareness, and connect directly with audiences.